The ABNA project presented an exciting opportunity to collaborate with a new French clothing brand seeking to establish its online presence. As part of this project, I was entrusted with designing their logo, creating a comprehensive graphic charter that aligns with the company's identity, and building an attractive and functional e-commerce platform. From the initial stages of ideation to the final delivery, my involvement spanned every aspect of the project.
Timeline
6 months • 2020
Role
UX Designer
The Challenge
When approached by the new clothing brand, ABNA, it was evident that establishing a strong online presence would be essential for their growth. The need for a cohesive graphic identity, an impactful logo, and a seamless e-commerce platform became apparent. The main challenge was to singlehandedly secure the end-to-end creation and launch of an e-commerce website for this exciting French brand.
The Research Question
How can we create a unique graphic identity and user-friendly e-commerce platform representing ABNA's values and attracting customers?
The Solution
Through an iterative design process and constant dialogue with the client, it was possible to forge a cohesive brand identity that speaks directly to the target audience while ensuring a seamless online shopping experience.
Key Steps
Securing Hosting Services: The journey began with the selection and setup of hosting services tailored to ABNA's specific needs. By carefully assessing factors such as scalability, reliability, and performance, I ensured that ABNA's e-commerce platform would be capable of handling anticipated traffic volumes.
Designing Brand Guidelines and Logo: I embarked on the creation of brand guidelines that would serve as the reference for its visual identity, and ensure consistent and cohesive representation across all touchpoints. I crafted a logo that encapsulated ABNA's essence, conveying its commitment to quality and style.
Delivering a Fully Operational E-commerce Platform: I crafted an intuitive user interface that prioritised ease of navigation and streamlined the purchasing process. From product browsing to checkout, every aspect of the user journey was carefully optimized to maximise engagement and conversions.
The Impact
The introduction of Abna to the digital world empowered them to navigate the complexities of e-commerce, forge relationships with customers, drive engagement, loyalty, and ultimately, success in the dynamic world of fashion retail.
The Feedback
"Amélia took our vision and turned it into something real and amazing! She made every aspect of our service look great and work perfectly, enabling us to stand out online. Her touch made all the difference.
A. Bocher - Founder
